SDGs Events
The TBS Group will continue to promote various SDGs actions beyond broadcasting
with the aim to serve as the starting point for influencing society.
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Plaza to Make the Earth Smile
TBS has been holding the SDG event entitled “Plaza to Make the Earth Smile” at Akasaka Sacas Square in front of the TBS Broadcast Center in Akasaka, Tokyo as part of the “WEEK to Make the Earth Smile” campaign.
This spring event was organized for people to experience the 17 SDGs from Thursday, May 17 to Sunday, May 21, 2023. Over four days, about 15,000 people, from elementary and junior high school students to families, took part in a wide range of events. Abareru-kun from “Bouken Shounen” (“I Am Adventure Boy”) hosted a fire-starting showdown with youths while directors of popular TBS programs such as “Amazing Animals/WAKUWAKU” and “World Heritage” offered a behind-the-scenes glimpse of television production. There were also workshops to experience the latest video technology, booths with partner companies introducing their SDGs actions and where Ukrainian refugees taught traditional crafts, and even a fashion show of clothes made from recycled fabrics which otherwise would have been thrown away.
As a field trip, five elementary schools from Minato City also brought a total of 400 fourth, fifth, and sixth grade students to the event on May 17 and 18. Everyone raved about the unique SDGs learning experience that would be difficult for schools to provide.
“Zero Waste Hub” was also set up to reduce the environmental impact of the event. This hub realized a recycling rate of 77% in the fall of 2022 and 81% in the spring of 2023, thanks to the children and other guests who learned to sort trash. -
Plaza to Make the Earth Smile
Together with the fourth SDG campaign, the event was organized from May 3 to May 5, 2022 in Akasaka Sacas Square, with Minato City as sponsor.
“What kind of life, fun, and food do the children of the world have? What makes them happy or sad? Learning these points and thinking what we can do is also taking part in the SDGs. Our wish is for a world of peace in which “no one is left behind.” Guided by this concept, we hosted booths, workshops, and stage shows for everyone to experience foreign customs and cultures.
“Sekai Kurabete Mitara,” “Todaioh,” and other popular TBS shows participated in booths and stage shows to enjoy and learn about the world. Workshops tackled the topic of war and peace head on. More than 13,000 people made up mostly of children participated in this event over the three-day period. -
Museum to Make the Earth Smile
MUSEUM to Make the Earth Smile is a project to display artworks about the SDGs on temporary barriers around construction in the Akasaka Sacas Square from October 2020.
The past examples of the project are collaborations with venture company Heralbony to display works of artists in Japan with intellectual disabilities, displaying pieces provided by Kyosaren, an organization providing collaborative work to people who have disabilities, and displaying photography of children in Tokyo’s orphanages, shot by world-renowned photographer Leslie Kee.
During the fourth installment held in April 2022, MUSEUM to Make the Earth Smile exhibited artworks by children from various nations and regions around the world through “The World’s Biggest Painting project.” The goal of this project is to nurture a love for peace in children regardless of nationality, beliefs, or race, and will also aim to host an exhibition at the same time as the 2024 Olympic Games in Paris. -
Mottainai Square presented by House to Make the Earth Smile
Mottainai Square is an event which was held for parents and children to enjoy and learn about global warming over five days from November 3 to November 7, 2021 at the Akasaka Sacas Square as part of the third SDGs campaign.
The workshops and attractions included a mini-SL, powered by electricity from pedaling a bicycle, a honey bee class using honey bees being raised on the eighth-floor terrace of the TBS Broadcasting Center, and a workshop to make a kaleidoscope using plastic waste from the ocean. A total of more than 3,000 children participated in the events over the five-day period. -
HOUSE to Make the Earth Smile
We also opened “HOUSE to Make the Earth Smile” for about four months between July and November 2021 at Akasaka Sacas as a venue to continually share the SDGs beyond the two campaigns a year and also directly connect with all of our interested viewers.
In addition to the exhibition of panels explaining the 17 SDGs and the TBS actions to address each of these goals, HOUSE to Make the Earth Smile also displayed popular television show sets and props to offer a glimpse into the recycling and reuse promoted behind the scenes. In connection to the Paralympic Games being held during the same period, visitors were also able to try out the competitive wheelchair used by players in wheelchair basketball, which was very well accepted.
During the event period, HOUSE to Make the Earth Smile also collaborated with Hello Kitty as an effort to raise awareness about the SDGs, with projects for foreign nationals appearing in the popular “Sekai Kurabete Mitara” variety show to introduce each of their countries, and also with multifaceted learning opportunities related to global warming. Many people had fun while learning about the SDGs.
The TBS Group will continue to provide people with real SDGs experiences and venues for collaborative learning.