WEEK to Make the Earth Smile｜　SDGs Action｜　TBS Sustainability

WEEK to Make the Earth Smile

　SDGs Campaign “WEEK to Make the Earth Smile” began in 2020. The 2023 campaign ambassadors were Banana-man (Osamu Shitara and Yuki Himura) for the second time since 2021, along with Mone Kamishiraishi, Yosuke Sugino, Astronaut Soichi Noguchi, and announcer Makoto Hibi. 17 other TBS announcers also served as ambassadors for each of the 17 SDGs to help boost the campaign. The new theme of the campaign was “Let’s achieve the SDGs together.” Now that awareness of the SDGs has increased, the focus is to advocate SDGs as more personal goals and act together.

　The sixth installment of this campaign was organized over seven days between Sunday, May 14 and Saturday, May 20, covering all 17 SDGs with the participation of news, information and variety shows produced by TBS Television, TBS Radio, BS-TBS, and other affiliates. These programs focused on real action undertaken throughout Japan and the rest of the world in order to “dig” further into the SDGs.
　Every platform from the free streaming service TVer to the CS TBS channel, YouTube, and SNS, also streamed these programs.

　On Saturday, May 20, the WEEK to Make the Earth Smile came to a climax on the final day with an 8-hour live broadcast entitled “SDGs Day: Let’s Achieve the SDGs Together.” This live broadcast focused on the SDG issue that viewers are most familiar with, which is “garbage,” through the theme of “turning waste into treasure!” Mainly emphasizing goal 12: “Responsible consumption and production,” over 20 programs—the most in TBS history—broadcast various content, including morning information shows, variety shows news, and radio shows.

　Numerous partner companies that actively engage in the SDGs make these campaigns possible. These partners put aside competitive exclusions to share their actions and address social issues in these television programs.
　
　The TBS group believes these campaigns and other events fulfill our duty to connect industries(companies), government (agencies/local municipalities), people (residents/organizations), and academia (education/research institutes), recognizing Goal 17: “Partnerships for the goals” as one particular area where media companies can make the greatest contributions toward resolving various social issues.

Fall 2022 WEEK to Make the Earth Smile

　The 2022 ambassadors were Anne Watanabe, Akira Kawashima from the comedy duo Kirin, Sakura Inoue, and announcer Hasen Kuniyama. The SDG campaign advocated for action right around you under the theme of “Let’s achieve the SDGs together!”
　The fourth installment of this campaign held from May 2 to May 8 covered all 17 SDGs with the participation of 28 news, information and variety show programs produced by TBS Television. These programs focused on real action undertaken throughout Japan and the rest of the world to “dig” further into the SDGs.
　TBS Radio referred to youths who have interest in resolving social issues and creating actions through various approaches as “challengers,” and introduced them in a wide-range of daily programming. From BS-TBS, 15 shows, the most ever, participated to introduce SDGs action throughout Japan via travel programs and also unravel the history of gender equality in Japan, as a unique vision of BS.

Spring 2022 WEEK to Make the Earth Smile

　SDG Campaign “WEEK to Make the Earth Smile” began in 2020. The 2022 ambassadors Anne Watanabe, Akira Kawashima from the comedy duo Kirin, Sakura Inoue, and announcer Hasen Kuniyama advocated for action right around you under the theme of “Let’s achieve the SDGs together!”
　The fourth installment of this campaign held from May 2 to May 8 covered all 17 SDGs with the participation of 28 news, information and variety show programs produced by TBS Television. These programs focused on real action undertaken throughout Japan and the rest of the world to “dig” further into the SDGs.
　TBS Radio referred to youths who have interest in resolving social issues and creating actions through various approaches as “challengers,” and introduced them in a wide-range of daily programming. From BS-TBS, 15 shows, the most ever, participated to introduce SDGs action throughout Japan via travel programs and also unravel the history of gender equality in Japan, as a unique vision of BS. Every platform, from the free streaming service TVer to the CS TBS channel, YouTube, and SNS, also streamed these programs.
　Numerous partner companies that actively engage in the SDGs make these campaigns possible. These partners put aside competitive exclusions to share their actions and address social issues in these television programs.
　The TBS group believes these campaigns and other events fulfill our duty to connect industries (companies), government (agencies/local municipalities), people (residents/organizations), and academia (education/research institutes), recognizing Goal 17: “Partnerships for the goals” as one particular area where media companies can make the greatest contributions toward resolving various social issues.

Fall 2021 WEEK to Make the Earth Smile

　The third installment of the “WEEK to Make the Earth Smile” was held from Monday, November 1 to Sunday, November 7, 2021 to broadcast news, information, variety shows, and various other programs about the Sustainable Development Goals (SDGs) over the seven-day period.
　TBS Television broadcast the “Todaioh & Sekai Kurabete Mitara: Four-hour SDG Special” in addition to “Let’s achieve the SDGs together! TV to Make the World Smile,” which digs into the SDGs. BS-TBS televised “Mother Earth: Kiseki no Hoshi Uchu Kara Mita Chikyu no Mirai” while many of its regular television shows inserted special SDGs contents into their programming.
　From Wednesday, November 3 to Sunday, November 7, “Mottainai Square presented by HOUSE to Make the Earth Smile” was held at Akasaka Sacas Square in front of the TBS Broadcast Center, a hands-on event for parents and children to enjoy and learn about climate change. This event included workshops and attractions such as mini SL with human-powered electricity, honey bee class, a weather caster experience, workshop to make a kaleidoscope using plastic waste from the ocean, and “infiorata,” a flower art which uses nonstandard flowers that would typically be thrown in the trash.

　Both the spring and fall events for 2021 shared the “Let's achieve the SDGs together" theme.
　The campaign encouraged people to think about what they can do and to take actions toward resolving climate change, poverty, human rights, and other social issues throughout the world. According to a survey*, over 90% of people who watched these shows during the campaign have already begun or hope to begin some kind of action in the near future.

*Survey conducted by Video Research Ltd.

Spring 2021 WEEK to Make the Earth Smile

　The second installment of the SDGs Campaign “WEEK to Make the Earth Smile” was held over ten days from Monday, April 26 to Wednesday, May 5, 2021 under the “Let’s achieve the SDGs together” theme.
The campaign encouraged people to take one more step from the previous campaign, which raised awareness of the SDGs, and inspire each individual to take actionl.
　36 news, information, variety show, and other TBS Television programs took part by covering various social issues raised in the 17 SDGs, which accumulated to approximately 24 hours of total broadcasting time during the period.
　An online event entitled “FESTIVAL to Make the Earth Smile” was organized during the period for elementary and junior high school students, in order to enjoy and learn SDGs.

Fall 2020 WEEK to Make the Earth Smile

　The “WEEK to Make the Earth Smile” TBS Group-wide campaign was organized for seven days from Monday, November 23 to Sunday, November 29, 2020, and introduced a wide range of global social, corporate, and individual actions to address the UN Sustainable Development Goals (SDGs).
　This campaign encouraged everyone to first learn, and then think and find solutions together, to address poverty, inequalities, climate change, and other global issues in the ongoing pursuit to achieve the SDGs by 2030.