Viewing Data, Listening Data and Cookies
This section introduces the handling of viewing and listening data for broadcasting and distribution as well as cookies, etc., in websites and applications.
Viewing Data for Television Broadcasting
Terrestrial Broadcasting
For internet-connected televisions (so-called connected TVs, etc.), viewing data for terrestrial television broadcasting watched on a particular television is collected using an opt-out method. This viewing data is anonymized information that cannot be used by the broadcaster collecting it to identify specific individuals. It does not fall under personal information and is called “anonymized viewing history”.
TBS TV uses this anonymized viewing history for research and analysis and shares the data with JNN-affiliated broadcasters for joint use. In addition, anonymized viewing history from televisions linked to TVer via TVer IDs issued by TVer INC. is provided to TVer INC. with the consent of TVer ID users.
* For information on how TBS TV handles anonymized viewing history of terrestrial television broadcasting, please click here.
Handling of Viewing Data
FAQs on Viewing Data
BS Broadcasting
Similar to terrestrial television broadcasting, the anonymized viewing history is collected using an opt-out method in BS broadcasting.
BS-TBS may use this anonymized viewing history for research and analysis and share it with TBS Group companies for joint use.
*For more information on how BS-TBS handles anonymized viewing history, please click here.
Handling of Viewing Data
Radio Listening Data
TBS Radio does not directly collect listening data for radio broadcasts. However, radiko Co., Ltd., which operates “radiko”, the IP Simul Radio service, obtains non-specific and specific listening data of “radiko” users and provides non-specific listening data to TBS Radio.
* For more information on how TBS Radio handles the listening data, please click here.
TBS RADIO Privacy Policy
Viewing Data for Video Distribution Services
TBS FREE
In the operation of its video distribution service, “TBS FREE”, TBS TV collects viewing data from distribution services of users in a way that does not allow the identification of specific individuals. This data is used to deliver advertisements tailored to users’ interests and provided to external companies.
However, for users who access TBS FREE with a TBS ID membership, their viewing data from distribution services is linked to their TBS ID membership information and is handled in a way that identifies specific individuals.
* For more information on how TBS FREE handles the viewing data from distribution services, please click here.
TBS FREE Privacy Policy
TBS NEWS DIG Powered by JNN
In the operation of its news distribution service, “TBS NEWS DIG Powered by JNN”, TBS/JNN NEWS DIG, LLC. collects viewing data of users in a way that does not allow the identification of specific individuals. This data is used to deliver advertisements tailored to the users’ interests, shared with JNN-affiliated broadcasters for joint use, and provided to external companies.
* For more information on how TBS/JNN NEWS DIG, LLC. handles viewing data from distribution services, please click here.
TBS NEWS DIG Powered by JNN Privacy Policy
TBS CROSS DIG with Bloomberg
In the operation of its news distribution service, “TBS CROSS DIG with Bloomberg”, TBS TV collects viewing data of users in a way that does not allow the identification of specific individuals. This data is used to deliver advertisements tailored to the users’ interests and provided to external companies.
TVer
TVer INC. may receive an anonymized viewing history of terrestrial television broadcasting from TBS TV and obtain viewing data of users who have watched TBS programs using the video distribution service “TVer.”
* For more information on how TVer INC. handles the viewing history of terrestrial television broadcasting and viewing data from TVer service, please click here.
Privacy Guide
Privacy Policy
Handling of Cookies, etc.
Cookies are small text files that are sent when you visit a website. They contain a unique identifier to recognize your browser and information about your browsing behavior. By retaining information from your previous visit to the website, cookies enhance convenience for future visits and enable the delivery of advertisements tailored to your needs. To handle cookies appropriately, TBS Group has established a comprehensive cookie policy for the Group. Additionally, individual cookie policies have been set for each service based on the distribution of advertisements.
TBS Group Cookie Policy