TBS HighLights

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Radioman

Radio operations were taken over on October 1, 2003 by the newly established subsidiary and licensed independent company TBS Radio & Communications, Inc. (TBS R&C).

Although aspects of the business environment remain difficult for radio operations, we have increased both time and spot sales every year, supported by strong ratings in the fiscal year under review. By industry, growth in advertising contracts was recorded in foods/beverages, telecommunications, and life/nonlife insurance.

Hikaru Ijuin	Kanae Takeuchi	In programming, we launched the X-Radio show in the after-midnight slot on weekdays, offering the intellectual, emotional and idiosyncratic qualities TBS prides itself on to an adult audience. In response to listener demand, we also significantly extended broadcast time for the popular Hikaru Ijuin, Hideout on Sunday show. In addition, we are targeting new listener groups through a drive to raise the value of radio as a medium, using programs such as The Baseball Angels 2004, a show featuring popular actress Ryoko Yonekura, and actor and director Naoto Takenaka’s Radioman.
Hikaru Ijuin, Hideout on Sunday

TBS came out on top in each of the six ratings surveys taken during FY2003, taking the number one spot for the 19th consecutive time since August 2001 and consolidating the Group’s position as the leading radio broadcaster in the Tokyo metropolitan area.

As of March 31, 2004, Group-affiliated Japan Radio Network (JRN) comprised 34 companies throughout Japan, unchanged from the preceding fiscal year.

Ken Miyagawa	Arata Furuta X-Radio
Hiroki Ando TBS Announcer

A TBS R&C environmental photograph exhibition	Public recordings	Garbage collection activities

Building of birdhouses	An ecological campaign for general listeners

Global warming, desertification, ozone depletion, extinction of species—we hear about all these environmental problems in the media, but it is difficult to appreciate their true significance. Although these problems have become a world crisis, they have not yet affected our daily lives, which makes it more difficult to think of these environmental problems. Currently, this is the most important aspect of the environmental issue.

In July 2002, TBS launched a campaign to encourage people to imagine a better tomorrow, and to think about environmental problems. It was a radio-based program, which is the most intimate form of media. In summer 2004, this campaign was run for the fifth time.