BROADCASTING

TELEVISION

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Bakuhou! THE Fridayp
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The World Unknown to Matsuko
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Amazing World Discoveries
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Monitoring
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MOZU Season1 : Night Cry of the Mozu
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Roosevelt Game
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HIRUOBI!
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Secrets of the Pros Revealed
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Information 7 Days Newscaster
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Sunday Morning
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The Miracle of Japanese Manufacturing

Time sales for terrestrial broadcasts of regular programming in FY2015 were about level with those in the previous year. TBS�s coverage of the 2014 FIFA World Cup in Brazil and the 17th Asian Games Incheon 2014 contributed to revenue, as did the series The Miracle of Japanese Manufacturing, but results were down slightly from FY2014, which was boosted by special programming such as the IAAF World Championships Moscow 2013, Sochi Olympics, and the two-night drama LEADERS.

The spot sales market picked up primarily for companies in the information and communications sectors, but results overall declined from FY2014 as some programs struggled in the intense competition for ratings.

TBS’s average audience rating for terrestrial broadcasts in FY2015 was 5.9% in all time slots from 6 a.m. to midnight, 9.5% in golden time (7 p.m. to 10 p.m.) and 9.3% in prime time (7 p.m. to 11 p.m.). Asa Zuba! and Hanamaru Market, two longtime mainstays of the morning lineup, ended their runs when our schedule was overhauled in April. This was one factor behind the slight drop in the overall audience rating from FY2014, but the new weekday morning show Asa Chan! attracted higher ratings from the third quarter and overall ratings are moving up.

In our Variety Division, Bakuhou! THE Friday, Pittanko Kankan and Masahiro Nakai’s SMAP Friday continued performing well on Friday evenings. Shows designed for the entire family –including Rediscover Japan and The World Unknown to Matsuko on Tuesdays, Monitoring on Thursdays and Secrets of the Pros Revealed on Saturdays – also boosted TBS’s ratings on these days. The long-running Amazing World Discoveries likewise saw higher ratings than last year.

The annual sports entertainment special SASUKE has developed a loyal following among young viewers, and local versions produced overseas are going strong. Viewers also flocked to the new special program Come on, Folks!, a three-hour show that followed six big-name comedians on a hilarious trip to a village resort.

Our Drama Division created a string of programs that kept viewers coming back -- Friday dramas including The Thorns of Alice, Testimony of N and Ouroboros and Sunday dramas such as Roosevelt Game, Fathers and Second Chance Chauffeur all logged impressive ratings. MOZU Season 1: Night Cry of the MOZU, co-produced with pay-TV channel WOWOW, was a breath of fresh air in the drama series genre with its unprecedented scale and beautiful images. TBS is also responding to viewers’ needs by offering certain programs on demand through the Internet, as today’s audiences watch TV and videos on a variety of devices.

Our Sports Division was proud to broadcast the FIFA World Cup Brazil in June and July 2014, coverage that was a huge success even after Japan was eliminated in the group stage. The semifinal between Argentina and the Netherlands, for example, earned a rating of 15.0%, the highest on a commercial broadcaster for any match not featuring Japan at this tournament. In September and October, TBS devoted about 80 hours of airtime to the 17th Asian Games Incheon 2014. This resulted in an average golden time rating of 10.2% and an average prime time rating of 9.9%, and ensured viewers did not miss a single moment of the performance of Japanese athletes, who are vying fiercely for spots at the 2016 and 2020 Olympics.

In our News and Information Division, N Studio and NEWS23 remained TBS’s flagship programs for top-quality news. With 2015 marking the 70th anniversary of the end of World War II, the annual year-end special Day of News and a broadcast in early January of the regular news show SUNDAY MORNING both stressed the message that Japan must never again become entangled in a disastrous war. Information program HIRUOBI! had the highest average rating in its time slot for the fourth consecutive year, while Information 7 days Newscaster has established itself as a crucial part of the Saturday evening lineup with its weekly wrap-up of the news.

Visual Heritage Archive was launched in 2013 to pass important messages to future generations. In the April episode, respected commentator Akira Ikegami explored how the hike in the consumption tax rate would affect everyday life, while the May episode examined the ancient eruption of Mount Vesuvius and lessons for survival in volcanic regions. In June, the show delved into the value of a life in Japan’s aging society, and in a bid to prevent memories of World War II from fading, the August episode featured a dramatization of the events that took place in Manchuria, China. The October episode detailed Japanese technologies being used around the world, January’s program featured a dramatized overview of the 20 years since the Great Hanshin-Awaji Earthquake, and in February the show underlined efforts to ensure lessons of the Great East Japan Earthquake and tsunami are not forgotten. This program also unlocked mysteries of the human body by looking back over 3.8 billion years of life, a project that truly deserves to be called TBS’s magnum opus.

Viewers were also captivated by the five-day series The Miracle of Japanese Manufacturing, a fascinating look at how Japan developed into a manufacturing superpower after World War II. This series was produced as part of the special programming to commemorate TBS’s 60th anniversary of television broadcasting.

The BS digital broadcast market was stable, but TBS cannot afford to rest on its laurels given the plateauing household reception rate. A mechanical method was introduced in April 2015 for measuring ratings, so competition to attract BS viewers is expected to intensify. In FY2015, BS-TBS Inc. continued to make appealing programs and promote our strategic programming policy, resulting in our highest-ever operating income during this period. However, increased production expenses and higher general administrative costs meant operating profit remained about the same as the previous year.

In April, BS-TBS became a fully owned subsidiary of TBS Holdings. By forging even closer cooperative links with members of the TBS Group, we will seek synergies between the terrestrial and BS broadcasting arms and further strengthen the company.

Note: All ratings are household audience ratings for the Kanto region as surveyed by Video Research Ltd.

RADIO

TBS Radio’s new Saturday evening program Jane Su - Let’s So Dance! has won many fans in the Tokyo area as listeners embraced its on-air advice to life’s problems. Another new offering is OLÉRA, a weeknight program targeting men in their 40s and 50s and aired during the off season for Japanese professional baseball.

Partnering with JRN (Japan Radio Network) stations, TBS has broadcast programs including Becoming Healthy with Yozo Dojo from Osaka’s ABC Radio, and Yuria Kizaki (AKB48) - the 2014 Cinderella starring AKB48 pop idol Yuria Kizaki from Osaka’s MBS Radio.

TBS Radio is far and away the leading radio company in the Tokyo area -- its shows have topped listener surveys there for 82 consecutive periods since August 2001. Twelve regular and special programs were enthusiastically welcomed when they aired from a stage at the Radio Festival 2014, a TBS Radio-hosted event that was held for the first time in three years.

Overall, time sales were comparatively solid, despite struggling early in FY2015 after the surge before the consumption tax hike in April 2014. They rebounded well, however, from the second quarter, with many months topping their figures from a year before. There was brisk growth in sponsors -- including a law office -- of major single-sponsor programs, and makers of daily consumer products, such as Kao Corp. and Kracie Holdings Ltd., decided to sponsor radio programs for the first time in several years. Various advertising campaigns were also well-received by listeners, all of which helped to keep overall sales for FY2015 about the same as the previous year.

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Radio Festival 2014

Spot sales were strong throughout FY2015, as major deals were concluded with regular sponsors. There was also strong demand for live commercials presented by TBS Radio personalities and long-form commercials. As a result, sales were up from last year and spot sales increased overall for the first time in three years.

In its broadcast-related business, TBS Radio opened its 20th model home park at the Aeon Mall in Ota, Gunma Prefecture in November 2014. FY2015 also saw the conclusion of the “Tohoku Hope Concert” project, which visited 39 schools in municipalities devastated by the tsunami triggered by the Great East Japan Earthquake in March 2011.

In November, Japan’s best rubber-ball baseball team was crowned in the final of the Maruhan Dream Cup at Tokyo Dome. Comedian Kentaro Kobayashi’s one-man show Potsunen sold out around Japan, and 11 events held at Sogetsu Hall in Tokyo centering on TBS Radio programs were hugely popular. However, some other new entertainment events did not fare as well as expected, which led to a drop in overall revenue from broadcast-related efforts.

imageJane Su - Let�s So Dance!
imageBrother Tom (host on Tuesday)
imageAkihiro Kakuta (Tokyo 03) (host on Wednesday)
imageYasuhito Hida (host on Thursday)
imageNaozumi Masuko (host on Friday)