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TBS announces partnering with Amarin TV in Thailand for new TV programming
November 04, 2015
Tokyo Broadcasting System Holdings, in collaboration with Thai digital terrestrial broadcaster Amarin TV, are joined by Japanese TV shopping company Grand Marché and four JNN network local broadcasters, in the production of a TV program series to introduce Thai viewers to the appeal of travel and shopping in Japan.
Thailand's Amarin TV is preparing to launch a live, infotainment show series "I-I-YO-NE! Wan-Yud-Sud-Jeng*" based on a popular TBS infotainment program, in January 2016. With the Japanese expression for "Awesome! (I-I-YO-NE!)" in its title, this live weekend show will introduce viewers to the latest cultural trends of Thailand, ranging from recommended books, movies, gourmet food, places to visit, smart phone apps, etc. Highlighting the program will be a 24-minute travel-infotainment segment "I-I-YO-NE! JAPAN" which will introduce viewers to awesome scenic spots and "can't miss" delicacies for foodies, in various local regions of Japan.
TBS's strategic partnership with Amarin TV HD encompasses a wide variety of collaborations, including: joint development of TV content and TV shopping, media-mix with magazines, production of theme songs and other businesses. Details are to be announced on November 8 in Bangkok, at the "Visit Japan FIT Fair."
JNN network stations: Tohoku Broadcasting Company, UTY Television Yamanashi, CBC Television, Nagasaki Broadcasting Company
About the Program: "I-I-YO-NE! Wan-Yud-Sud_Jeng" ("Awesome Weekend")
Scheduled Broadcasts: 2016 January 24 (SUN) 9:30-11:00 AM (on Amarin TV HD 34)
About the Visit Japan Segment: "I-I-YO-NE! JAPAN"
CAST: Ai HARUNA (comedienne), MAY Pakdee (Thai model), Mami NAKAZATO (singer)
Storyline: A picky, shopping-loving Asian princess (May Pakdee) visits Japan, bringing her lady-boy maid (Ai Haruna) with her. They travel together throughout Japan, introducing awesome scenic spots, gourmet food, and amazing buys for shoppers.
*This project is receiving partial support from the Ministry of Information and Communication as a Model Project for international distribution of broadcast content.
About the "Visit Japan FIT Fair" Press Event – with "AI, MAY & MAMI"
SUN 8 November 16:00 – Bangkok, Siam Paragon (Royal Paragon Hall, Hall 3)
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