Scholarship for Chinese Students Majoring in Media
10 years have passed since TBS established the Scholarship and Training Program with the Communication University of China, a university boasting many successful alumni who work in the Chinese media industry. The Scholarship and Training Program is built on three main pillars: fellowship grants, training in Japan, and seminars taught by TBS employees in China.
Over the past decade, fellowship grants have been awarded to 119 students, 54 of whom were invited to train in Japan, and 11 TBS employees have been dispatched to teach seminars at the university.
The program puts particular effort into the training in Japan. The students visit TBS, where they are given a tour of the studios, attend seminars taught by TBS employees, and observe the frontlines of news reporting. They also visit Toshodaiji in the city of Nara, a historic temple founded by a Chinese monk in 759 and the very root of Japan-China exchange. Through this training program, students learn the basics of reporting, broadcast technology, Japanese culture and history, and the role of media in Japan, as well as the importance of working as a team.
Graduates of the Scholarship and Training Program are already playing an active role in Chinese society, establishing careers at television and radio stations, at news services, IT firms, and in government, as well as starting their own businesses.
TBS strives to give these young minds an unfiltered look at Japan, and hopes they will devote themselves back in China to enhancing bilateral friendship and understanding.
Supporting Asia’s Young Creators: DigiCon6 ASIA
In 2000, TBS launched a short film contest to spotlight talented young creators of digital content in Japan, ultimately expanding the event to include other countries in Asia from 2006. DigiCon6 ASIA is now a unique annual contest that receives entries from 11 countries and territories, including Japan.
Every year, TBS invites the creators of each country or territory’s winning work to the awards ceremony in Tokyo, to transcend linguistic and cultural borders and deepen mutual understanding through visual media.
These young creators, who pour their talent and technique into clips less than 15 minutes long, will surely enrich the future of visual expression in Asia.
DigiCon6 ASIA also holds screenings and lectures outside of Japan to deepen exchanges with other countries.
Corporate Social Responsibility
TBS’s corporate social responsibility is to contribute to the long-term development of society through broadcasting and other business activities. Our main CSR initiatives are in three areas: the environment, education, and social contribution.
In its environmental CSR, TBS promotes the reduction of daily electricity usage and encourages recycling in the workplace. TBS purchases “green power,” a certified form of sustainable energy, and uses it to power our broadcasting activities on the sixth day of every month, in connection with our No. 6 channel number. TBS also exhibits at EcoPro - International Exhibition on Environment and Energy -, Earth Day Tokyo, and other major environmental awareness events, and holds workshops geared mainly toward young people that explore environmental issues.
Regarding educational CSR, TBS provides guided tours for students from the upper elementary grades through high school. The students see firsthand how news and entertainment programs are produced by touring the studios, warehouses, and other facilities. TBS announcers and other employees visit about 40 different schools throughout the year to hold interactive workshops, teaching children about program production and news broadcasting.
In the area of social CSR, TBS continues to collect donations through our programs to assist relief and recovery efforts for the 2011 Great East Japan Earthquake and the Kumamoto Earthquake that occurred in April 2016. As of July 2016, donations for the 2011 disaster have reached ¥2.049 billion, and those for the Kumamoto Earthquake have reached ¥101 million, with all the money going to victims of the disasters via the Japanese Red Cross.